There are many things I like about living in London. The constant metropolitan buzz and vitality that abounds. The general acceptance of different cultures, lifestyles and ways of dress. The anonymity that you only get in a crowd.
September is the January of the fashion world, and whilst the rest of society makes the most of the last few opportunities to wear cut offs, sliders and off the shoulder tops before the thermometer starts to drop, we’re already gearing up for next summer. Cue the Spring/ Summer 16 collections, due to drop September 10th as New York Fashion kicks off with a bang. Read on to find out the 5 top collections that are on my must-see list this fashion month.
With the growing importance and visibility of pre-collections, mid-season menswear shows and weekly high street clothing drops, are fashion trends as we know them now outmoded?
Back in February the Seventies emerged as a key theme to the Autumn/ Winter ‘15 collections. However, thanks to the rampant appetite of fast fashion and the lightening speed dissemination of catwalk trends to high street shops, by the time September comes around we’ll almost certainly be sick of patchwork suede and crochet.
Fashion now is less about wearing the right length hemline and the right colour jacket (remember last year’s ubiquitous pink coat?) and more about personal style and how you interpret the multiplicity of looks that were sent down the Spring/ Summer and Autumn/ Winter 15 catwalks. In fact, although many agreed on the 70s influence, there was not much in the name of concurrence in this year’s collections, with many designers preferring to send out clothes that bespoke of their unique viewpoints and inspirations rather than adhering to any sense of cohesion.
Furthermore, this year it’s definitely less about the trends and more about the power of the individual object, used as a kind of infinitely Instagrammable sartorial totem to draw together otherwise basic outfits (perhaps another reason for this year’s obsession with denim?) With this is mind, as well as the visual showmanship used by the plethora of bloggers, stylists and brands on Instagram, this season is more about the flaunting of the cult object: Moschino’s Barbie Autumn/Winter ’15 collection, released for sale immediately after it was shown in February and seen instantaneously on blogger Chiara Ferragni, for instance, or the Burberry Prorsum and Topshop Unique collections that can be pre-ordered directly from the catwalk and delivered 3 months later- way before the start of the next season. Other cult objects that find their way to hysteria-level, Instagram-driven popularity are last year’s Birkenstocks and this year’s The Reformation Botanica dress, Aquazzara lace-up pumps and Kiini bikinis.
In addition to this, the boundaries between the seasons have also broken down- we’re bombarded with images of pre or cruise collections almost daily, which together with the January and June-based menswear shows, more and more often featuring womenswear or unisex designs alongside the men’s clothes, serve to bridge the gap between the traditionally defined Spring/ Summer and Autumn/ Winter seasons. With the constant saturation of both online and offline media with images of new collections, new looks and new items to covet, is it any wonder that the traditional cycle of seasonal trends has become unfashionable?
Givenchy SS ’16 Menswear, style.com